ALTRAPURE IDENTITY, revision 5
Original customised Acumin Variable Wide Black wordmark and AP device. Never retype.
The six source layouts and three original colour variants are retained. Clinical blue replaces indigo. Original black/white files and artboards remain intact.
Primary: clinical blue #1E7FE0 / sRGB 30,127,224 on white. Reverse: the same transparent white artwork on clinical blue OR black. Monochrome: original Black artwork on light backgrounds. Original digital logo black is #231F20; body text may use #000000.
Use horizontal detailed by default; simple for small applications, stacked for portrait/square placements, icon only where the name is already apparent.
Clear space: at least one quarter of the visible AP symbol height on all sides of the complete logo. This is a new working layout standard, not a change to the original file artboards.
Screen/print starting minima, measured across complete ORIGINAL SVG artboard width: horizontal detailed 320px/50mm; horizontal simple 160px/25mm; stacked detailed 240px/40mm; stacked simple 120px/20mm; icon detailed 80px/12mm; icon simple 32px/6mm. These are working defaults, not certified print limits. Check at final scale; move to simple when stripes merge. For print use supplier proof, particularly reversed marks.
Bricolage: product/headline display; Manrope: body/UI/dose; Roboto Condensed: compact label information; JetBrains Mono: lot/technical identifiers. Logo lettering is separate artwork.
White/clinical-blue contrast is 4.064:1: logo and large text use, not normal-sized text. Pure black on blue is 5.167:1. Original #231F20 logo black on blue is 4.011:1: do not substitute it for pure black body text on blue.
Colour jobs: clinical-blue EPS and new PDFs are RGB reference artwork, not Pantone/process-approved separations. Original CMYK 100/98/0/0 and PMS2746C describe OLD indigo. They are not new-blue recipes. Agree output profile, stock and physical proof before issuing clinical-blue CMYK/spot production files. Existing S09 Epson printer PDF and its settings remain unchanged.
Use the guide for visual hierarchy, layout, photographic direction and application examples. Never treat an example layout as a new print master.
